1. Purpose
HITDEV AI Teknoloji A.Ş. ("HITDEV AI" or "Company") processes users' personal data in accordance with applicable data protection laws, including but not limited to the Law on the Protection of Personal Data No. 6698 ("Law No. 6698").
Personal data that you provide to the Company, or which is obtained through other means, may be processed by HITDEV AI as a Data Controller for specific and lawful purposes, in a limited and proportional manner, while ensuring data accuracy and currentness.
The data may be recorded, stored, preserved, reorganized, and transferred to authorized public bodies, or shared with third parties domestically and internationally under legal conditions or your explicit consent when required. It may also be subject to other legal processing methods and procedures.
This Privacy Policy outlines how HITDEV AI ensures compliance with Law No. 6698 and describes the collection, use, protection, sharing, and management of your personal data.
2. Collection of Personal Data and Method
HITDEV AI collects and processes personal data for the purposes outlined in this policy. This may include, but is not limited to, the following information:
- Name and surname
- Email address and phone number
- Purchase and order history (including in-app purchases)
- Uploaded photos, images, and videos
- Visual content, video frames, and, where applicable, audio contained within uploaded videos
- Advertising ID (IDFA), Vendor ID (IDFV), and IP address
- Login credentials (username, email, password)
Data Categories and Types:
- Identity Information: Name and surname
- Contact Information: Phone number, email address
- Process Security: IP address, traffic data, device information, in-app purchase history, IDFA, IDFV, Token ID
- Visual and Audio Records: Photos, images, videos, video frames, and, where applicable, audio contained in videos uploaded by the user
- Customer Transaction: Order history
- Marketing Data: IDFA, IDFV
Personal data may be collected via electronic or physical means, through devices, third-party platforms such as app stores, or tools integrated into our services. Log data such as IP address, device name, operating system version, application settings, and timestamps may also be collected automatically.
General Principles for Processing Personal Data:
- Lawfulness and good faith
- Accuracy and up-to-dateness
- Processing for specific, clear, and legitimate purposes
- Proportionality and data minimization
- Retention only for the period required by law or necessity
3. Processing of Facial, Image and Video Data
3.1. Data Collected
When you use features involving image or video processing, HITDEV AI may process photos, images, videos, individual video frames, and other visual content that you upload to the application.
Where the uploaded content contains a visible face, the processing may also involve facial information such as facial geometry, facial feature points (including eyes, nose, and mouth), symmetry characteristics, and full-face images or video frames.
If an uploaded video contains an audio track, that audio may also be technically processed as part of the uploaded video file where necessary to provide the requested functionality.
3.2. Purpose of Processing Image, Video and Facial Data
Image, video, and facial data is processed solely to provide features requested by the user, including:
- AI-based image and video generation;
- Image and video editing;
- Video enhancement and upscaling;
- Processing and transforming uploaded visual content;
- Improving the quality and accuracy of generated or edited outputs; and
- Providing and improving application functionality and performance.
- Facial data is not used for identity verification, facial recognition, authentication, or identification purposes.
3.3. Storage and Retention
Uploaded images and videos, together with temporary files, frames, or intermediate processing data created during the requested operation, are retained only for the period reasonably necessary to process the content, provide the requested functionality, and deliver the resulting output, unless a longer retention period is required for legal, security, fraud-prevention, or operational purposes.
Where facial data is extracted or otherwise processed as part of an image or video operation, such data is used only to perform the requested processing and is not used to build facial-recognition profiles or identify individual users.
Anonymized and non-identifiable statistical or technical information may be retained for service quality, reliability, and performance improvement purposes.
3.4. Storage Location and Security
Image, video, and facial data may be processed through secure cloud infrastructure and third-party processing providers used to provide the relevant application functionality. HITDEV AI applies appropriate technical and organizational safeguards, including encryption, restricted access, and secure communication channels, to protect such data.
3.5. Sharing of Facial, Image and Video Data
HITDEV AI does not sell, rent, or trade facial data or user-uploaded image or video content.
Such content may be transmitted to service providers only where necessary to perform the functionality requested by the user, such as AI-based generation, editing, enhancement, or upscaling.
3.6. Third Parties Handling Visual Content
Depending on the feature used, third-party cloud infrastructure or AI processing providers may process uploaded images, videos, video frames, or related technical information solely for the purpose of providing the requested functionality.
Such providers process data on behalf of HITDEV AI in accordance with applicable contractual, security, and data-protection requirements.
4. Purposes and Legal Basis of Processing
4.1. Purposes of Processing
Ensuring compliance with legal obligations
Communication with users and providing user support
Improving and personalizing services
Performance of contracts and after-sales support
Ensuring information security and operational continuity
Marketing analysis and advertising activities (with user consent)
Storage, archiving, and complaint resolution
AI-based image and video generation
Image and video editing, enhancement, and upscaling
Processing user-uploaded visual content in order to provide requested application functionality
4.2. Legal Grounds for Processing
Formation and execution of a contract
Compliance with legal obligations
Legitimate interests, provided that user rights and freedoms are not violated
Explicit user consent where required by law
5. Third-Party Sites and Applications
Our applications may contain links to third-party websites or services that are not controlled by HITDEV AI. We are not responsible for the content, privacy practices, or policies of such third-party services. Use of these services is at your own risk.
6. Cookies
Cookies are small data files stored on your device to improve user experience. Cookies do not access personal files stored on your device. You may manage or delete cookies through your browser settings.
7. Push Notifications
HITDEV AI may send push notifications regarding application updates or important alerts. You may manage or disable push notifications through your device settings at any time.
8. Data Retention
Personal data is retained only for the period required by applicable laws or necessary for the purpose of processing.
User-uploaded images and videos, as well as temporary processing files or intermediate outputs, are retained only for as long as reasonably necessary to perform the requested generation, editing, enhancement, or upscaling functionality and to provide the resulting output, unless otherwise required for legitimate operational, security, or legal purposes.
Facial data processed as part of image or video functionality is not used for identification or facial-recognition purposes.
Personal data processed based on user consent is deleted or anonymized once the applicable processing purpose or consent period expires, unless continued retention is otherwise permitted or required by law.
9. Security Measures
HITDEV AI implements appropriate technical and administrative measures to protect personal data, including but not limited to:
- Antivirus and firewall protection
- VPN-secured system access
- Role-based access control
- Encryption and secure data transmission
- Logging and two-factor authentication
- Penetration testing and SIEM monitoring
- Information Security Management System (ISMS) compliance and staff training
- Physical security measures for paper-based records
- Cloud backups and disaster recovery systems
- Employee non-disclosure agreements
In the event of a personal data breach, affected users and the relevant authority will be notified in accordance with legal requirements, and necessary corrective actions will be taken.
10. Data Transfers
Personal data may be transferred domestically or internationally for the following purposes:
- Archiving and storage
- Operational activities and CRM processes
- Compliance with legal obligations
- Analytics, attribution, and application performance measurement
- Cloud infrastructure and AI-based content processing
- Processing user-uploaded images and videos for generation, editing, enhancement, and upscaling features
- Use of third-party services such as Adjust, Firebase Analytics, Facebook SDK, Fal.AI, and Google Cloud, where applicable
Depending on the functionality used, certain service providers may receive user-uploaded image or video content and related technical information solely to perform the requested processing operation.
11. Your Rights
Under Article 11 of Law No. 6698 and the GDPR (where applicable), you have the right to:
- Learn whether your personal data is processed
- Request information regarding data processing
- Request correction, deletion, or anonymization of personal data
- Object to processing based solely on automated decision-making
- Request data portability
- Submit complaints to relevant supervisory authorities
- You may exercise your rights by submitting a written request with proper identification to: support@hitdevai.co
- Requests will be responded to within thirty (30) days. If a request is rejected, a written explanation will be provided.
12. Updates to the Privacy Policy
HITDEV AI reserves the right to update this Privacy Policy when necessary. Continued use of our services following any updates constitutes acceptance of the revised policy.
13. Contact Information
Company Name: HITDEV AI Teknoloji A.Ş.
Address: Ataköy 7-8-9-10. Kısım Mahallesi Çobançeşme E-5 Yan Yol Caddesi No: 12/2/59, Bakırköy, İstanbul, Türkiye
Email: support@hitdevai.co
Phone: +90 501 189 60 94